Microsoft's Bing search wins share from Google

LONDON/SEATTLE (Reuters) - Microsoft Corp's new Bing search engine gained U.S. market share in its first month in operation but still trails dominant rival Google Inc, according to data released on Wednesday.
Bing, launched on June 3 but available to some users a few days earlier, took 8.23 percent of U.S. Web searches in June, up from 7.81 percent for Microsoft search just prior to its rollout and 7.21 percent in April, said Internet data firm StatCounter.
Google lost share slightly, dipping to 78.48 percent from 78.72 percent before Bing. Yahoo Inc, the perennial No. 2 in the market, rose to 11.04 percent from 10.99 percent.
Bing's share peaked in the first week of June at 9.21 percent, falling away in the middle two weeks before coming back at 8.45 percent in the last week of June.
The results may give heart to Microsoft, which is investing heavily in its loss-making online services business and is refusing to cede the market to Google.
"At first sight, a 1 percent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive," StatCounter Chief Executive Adohan Cullen said in a statement.a
The world's largest software company may yet strike an online search partnership with Yahoo to make itself a credible competitor, but talk of such a deal has quietened down.
StatCounter, based in Dublin, says its data are based on 4 billion pageloads per month monitored through a network of websites. Other data research firms such as comScore are not expected to release figures on Bing's share until mid-July.
(Reporting by Bill Rigby and Georgina Prodhan; editing by Simon Jessop)

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Microsoft’s Bing Vs Google: Head To Head Search Results

Let’s just get it out of the way: no, Bing is not a “Google Killer.” It’s also safe to say that Microsoft doesn’t see it that way either. My understanding of what Microsoft believes it has in Bing is a much more competitive product than Live Search. I entirely agree.

Over the course of the next two or three weeks there will be countless articles and blog posts discussing Bing and whether or not it can dethrone Google. Microsoft has told me that the company sees Bing as a start (or restart) and that improvements will continue to roll out over time. One can be skeptical of that position or not. Regardless, Bing is a big advancement for Microsoft’s search efforts.
I’ve been using Bing (Kumo) off and on over that past couple of weeks. I’ve used it side by side with Google and by itself. In some cases I’ve been self-consciously testing and comparing results. At other times, I’ve simply used it to find information or navigate to desired sites.

Let me say that this post is not intended to be a detailed discussion of Bing’s “anatomy” and features. Danny and others will delve into those areas and may express different opinions and conclusions than I do here. As an aside, there are range of features that I like quite a bit; among them the “table of contents” that often appears in the upper left column (see graphic below) and the easily accessible search history, which will likely be further developed in interesting ways. (A Silverlight-enhanced version of search history adds more utility and even makes it social.)
My overall assessment is very positive. Kumo, now Bing, has performed well and I’ve been satisfied with the results. There haven’t been any significant deficiencies or missing links (so to speak). While there have been a few occasions where I’ve found Google results to be better, the substantial gap that existed between Google and Live Search is largely gone with Bing.

Microsoft has integrated the Powerset technology to varying degrees and made numerous algorithmic improvements on the “back end” that are largely opaque to me. More obvious are the interface upgrades and changes. While many people are accustomed — even habituated — to the Google UI, I appreciated the often richer visual presentation and generally “cleaner” organization of Bing SERPs.

So now you’re probably thinking will I start using Bing instead of Google?

To be candid I don’t see myself giving up Google, especially given the default Firefox browser integration. But I can also honestly say that while I almost never used Live Search except to write about it, I will indeed use Bing. Unfortunately you won’t be able to try it for yourself until next week when it goes live.

I cannot predict how you or others will react or whether Microsoft’s reportedly massive ad campaign for Bing will drive adoption. Advertising can generate awareness or curiosity but that’s about it. The bottom line is whether people find the results and their presentation to be compelling enough to actually use Bing.

So to provide a more concrete sense of Bing in advance of the launch, I conducted a range of basic searches that one might do in a given week and captured screens from both Google and Bing to offer a visual side-by-side comparison. The following are the queries that I used:

* Bing (couldn’t resist)
* Sonia Sotomayor
* George Clooney
* Hotels, New York
* Playoffs (NBA)
* Prius
* Up (the movie)
* United Airlines
* Best sushi los angeles

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