What is Bing

Bing (formerly Live Search, Windows Live Search and MSN Search), codenamed Kumo, is a web search engine and is currently the second largest search engine on the web at 16%, after its competitor Google at 60%, according to the web analytics firm StatCounter and CNBC.[1] Unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things D conference in San Diego, Bing is a replacement for Live Search; it went fully online on June 3, 2009.[2]

Notable changes include the addition of search suggestions as you type and related searches (called "Explorer pane" on the left side of search results), based on semantic technology from PowerSet[3] which Microsoft purchased in 2008.[4] Bing also includes the ability to Save & Share search histories via Windows Live SkyDrive, Facebook, and e-mail.

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Introducing Microsoft Bing

You probably didn’t wake up today expecting an entirely new search experience.

But – Bing! – here it is.

So, why a new search engine? Why the new name? Why now?

Well, because even though search is a pretty amazing thing, the current state of search engines has some equally amazing statistics.

So far in 2009, there are four and a half websites created EVERY SECOND as the web continues to expand. While more searchable information is cool, nearly half of all searches don’t result in the answer that people are seeking.

At the same time, the way the world searches is changing. You want more than just information. You want knowledge that leads to action.

The truth is you’ve evolved. It’s time search caught up.

So we had an idea. Start over. And we did.

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price – help you make smarter decisions, and put money back in your pocket.

We sincerely hope that the next time you need to make an important decision, you’ll Bing and decide.

Thank you,
Bing Team, Microsoft

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